The key factors and their impact on the success of hotels

Knowing the key factors for the success of a hotel establishment is not a simple process. The success of a hotel can be due to many factors such as infrastructure (internal such as rooms, bathrooms and lounges; external such as the façade, reception and green areas), the hiring of qualified personnel (human resource and talent with good work performance) , the number of services (gym services, swimming pool, recreational activities, internet), specialized services by sociocultural groups (segmentation and specialization), the development of sustainable practices that prevent environmental degradation (saving of renewable energy, recycling, consumption of biodegradable products), knowledge of consumer tastes and motivations (ICT application), among others. The constant changes in today's society and the globalized world reduce limits and borders, facilitating access to information and knowledge, but it also brings negative consequences. For these reasons, hotels must keep up with the expectations of current customer demands. in order to maintain the commercial hotel business in terms of profitability and market competitiveness, which is the subject of research in this work.